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Avalon, Hit Book Series For Girls 8 to 12,
Launches: 'Heart of Avalon,' 10th Avalon Title in Brings To 1,000,000 Copies
In Print
Book Series Is Secret Hit With Girls 8-12. Rachel Roberts, author,
says, 'The Avalon books entertain girls and also show them that friendship,
teamwork, responsibility and appreciation of their own uniqueness are very
important.'
New York (PRWEB) October 2, 2005 -- “Welcome to Avalon, a world where magic
is real and friendship is everything,” says Rachel Roberts, author of the hit
book series for girls 8 to 12, as she launches her newest book in the hit Avalon
series for girls: “Heart of Avalon.”
“Heart of Avalon,” is making its way to bookstores as the sleeper Avalon hit
book series approaches one million copies sold with the latest of her mystery
tales, furthering the continuing magical saga of three young girls whose
adventures entertain and inspire a continually growing nationwide readership of
'tweens, the popular term for children before their teenage years when they are
between teenage and younger years.
This fall, Client Distribution Services, Inc. (CDS) releases
“Heart of Avalon,” the 10th book in the successful “Avalon” book
series for 'tween girls. With nearly 1,000,000 books sold so far at retail
and upwards of 8,000 visits a day to the website: avalonclubhouse.com, “Avalon”
is poised for breakout 'tween success. Published by CDS Books, based in New
York City, “Heart of Avalon” is the fourth in the “Quest for Magic”
series, which followed the six-book “Web of Magic” series by the prolific
and talented Rachel Roberts.
'Tween girls across the country have been enchanted with this mystical series
with adventurous story lines that involve magic, music, friendship, animals,
and nature. Written by Rachel Roberts, Avalon brilliantly blends adventure,
girl power, friendship and magic into a spellbinding fantasy series that has
spun success with the retail industry. Avalon follows the adventures of a
trio of 13 year-old girls, Adriane, Emily and Kara, who bring readers into a
magical, secret world of wondrous awe, mysterious creatures, and good versus
evil.
The three girls carry the story of Avalon to young girl readers in compelling
adventures that spotlight their love of animals, deep friendship for each
other and dedication to protect the weak and choose right over wrong.
Roberts, whose imagination has created a world where three young girls are
empowered by their confidence, kindness and cunning as together they battle
the forces of evil to protect animals and each other amid the heart pounding
challenges they face.
The author, an animal rights activist, brings to her readers a sense that
they can make a difference in the world by caring for animals and each other.
She often corresponds with readers who take the time to write.
Roberts says, “The Avalon books are intended to entertain, but they also
show girls that friendship, teamwork, responsibility and appreciation of
their own uniqueness are important. I find that the fans of Avalon are
inspired by the books characters. In the letters I receive and answer, I see
that readers of the Avalon series are smart, creative, and wonderfully
imaginative. They inspire me.”
Avalon includes fantasy worlds of fast paced excitement, mysteries, wonderful
settings and inspiring young people whose heroic quest is achieved by using
their wit and intelligence as they search for intelligent solutions to the
problems they face.
Avalon follows the adventures of three very different girls, the unlikeliest of
friends, all drawn to a secret place deep in the woods. There, in what used to
be a wildlife preserve, they find a portal to another world through which
strange and magical animals have emerged, searching desperately for the magic
that will keep them alive. The animals are peaceful and good, but what follows
them through the portal is pure evil. The girls embark on a journey to become
mages as they search for the source of magic: the hidden, enchanted land called
Avalon. The secrets the girls uncover will endanger them, and the friends they
make, both human and otherworldly, will change their lives forever.
Red Sky Entertainment, the exclusive worldwide licensor of Avalon, said nearly
1,000,000 copies of the nine previous books comprising the “Avalon - Web of
Magic”, and “Avalon – Quest for Magic” series have been sold through
over 4,000 retail outlets and Scholastic's in-school book clubs.
Robert Mandell, Chief Executive Officer of Red Sky, said, "Avalon presents
themes that absolutely resonate with today's tweens--fantasy, adventure, danger,
music, and humor. The Avalon series is entering its most dramatic and dynamic
time and we are poised for tremendous success. An Avalon feature film is in
development and other exciting extensions of the Avalon story will soon be
available to Avalon fans.”
Mandell, whose Emmy winning TV entertainment credits range from the “Galaxy
Rangers” to the “Ace Ventura: Pet Detective” series, said, "An
important characteristic of Avalon is storytelling that ignites imaginations,
builds loyalty and drives entertainment industry interest."
"Books are a wonderful and powerful way to build a multiply dimensional
dynamic brand for kids,” said Mandell. “The creative content in the Avalon
series is richly developed to be able to extend the characters and worlds across
multiple levels of marketing and licensing. We also build brand loyalty at the
consumer level as well as awareness at retail.”
He added, “The Avalon books are extraordinarily successful and fast becoming a
cultural phenomenon. Additional Avalon books will be published in the years
ahead. The Avalon website will also carry new and exciting information about the
Avalon books continually.”
Avalon has had a series of successful retail promotions with Borders Books and
Music and Barnes & Noble including a multiple city touring show featuring
live music, prizes, as well as music CD giveaways featuring songs from the
magical band “Be*Tween,” produced by Sony Wonder.
Avalon is also partnered with NAHEE, the youth division of the National Humane
Society, as a vehicle to inform tweens and teens about animal rights and
environmental issues.
Red Sky Entertainment, based in Los Angeles and New York City, is a company
engaged in the development, production, and licensing of branded children's and
family properties built upon a foundation of publishing and innovative and
cooperative marketing and licensing programs.
In addition to the Avalon series, Red Sky's properties include “Ringworld,”
based on the award-wining science fiction classic book by Larry Niven; The
Wompkees™, based on the magical world of elfin creatures; The Galaxy Rangers,
a 65-episode anime space western adventure, as well as other publishing
properties; Web Warriors; R.U.S.T. - Robotic United Street Team; Major Weirdo,
Dragon Hunter; Eden and Stages books for teens.
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