Daniella Cicarelli video
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Sex Video of Merrill Banker, MTV Host
Eclipses Brazil Election
The video showing MTV host Daniella Cicarelli, 27, a triathlete and model,
with Renato Malzoni Filho, 33, a private banker at Merrill in Sao Paulo, has
crashed computers on trading floors in Sao Paulo and Rio de Janeiro
By Jeb Blount and Adriana Brasileiro
Sept. 29 ( found at Bloomberg)
-- The hottest topic on many Brazilian voters' minds isn't this weekend's
presidential election. It's the video of a Merrill Lynch & Co. banker having
a sexual encounter on a Spanish beach with an ex-girlfriend of Brazilian soccer
star Ronaldo.
The video showing MTV host Daniella Cicarelli, 27, a triathlete and model,
with Renato Malzoni Filho, 33, a private banker at Merrill in Sao Paulo, has
crashed computers on trading floors in Sao Paulo and Rio de Janeiro. The topic
dominates office and party chat more than the future of President Luiz Inacio
Lula da Silva, who is forecast to win a new term, said Brazilian gossip
columnist Ricardo Boechat.
``This has become a sensation, and it's much more exciting than the
election,'' Boechat said. ``In Brazil, people find it hard to resist anything
with a rich, handsome young man and a gorgeous young woman.''
The video, shot by a paparazzo, appears in many versions, including some with
soundtracks or subtitles. It begins with the couple kissing on a beach in the
resort town of Tarifa on Spain's southern coast, then slowly moving away from
sunbathers and surfers toward a more secluded spot. There the couple -- he in a
green, tight Speedo-style swimming brief and she in a string bikini -- stand by
the water's edge and engage in a range of sexual acts as they enter the ocean.
`On Vacation'
Calls to Malzoni at his office were directed to a company spokeswoman.
``Merrill Lynch doesn't comment on the personal lives of its employees,
especially when they are on vacation,'' said Miriam Lage, a spokeswoman for
Merrill Lynch in Brazil. Malzoni has worked for Merrill for more than five
years, she said. Lage said Malzoni wouldn't comment as a Merrill employee.
A call to Cicarelli at MTV Brasil was directed to spokesman Edgard Ribeiro,
who said she declined to comment.
Cicarelli was one of three presenters of Brazil's MTV Music Awards yesterday,
her first public appearance since the sex video was released. On the live
broadcast, she joked about the episode with fellow presenter Marcos Mion when he
said that everyone in Brazil was talking about her video.
``I feel I have to ask you about it because that's all people are talking
about these days,'' Mion said.
Laughing, Cicarelli said, ``Okay, let's talk about it. But wait, aren't there
more important things going on, like this music award and the presidential
election on Sunday?''
Mion said her video, which debuted on the Internet two weeks ago, was
obviously more important and the public deserved to know exactly what had
happened on the beach.
`What Really Mattered'
``You know, if people thought about what really mattered, they would take
care of their own lives, and let me live mine,'' she said.
A few awards and a couple of outfit changes later, Cicarelli, in a backless
red gown, promoted a kissing session with the audience.
``Just take whoever is next to you and start kissing because kissing on the
mouth is one of the best things in the world,'' she told the audience in Sao
Paulo's Creditcard Hall.
Malzoni and Cicarelli were granted an injunction Sept. 27 prohibiting the
broadcast of the video by YouTube Inc.; Internet Group do Brasil; and Globo.com,
the Internet content site of Organizacoes Globo, Latin America's largest media
group, Judge Carlos Teixeira Leite Filho said. He issued the injunction because
the Web sites didn't obtain permission from the couple.
``The video doesn't serve the public's interest and it doesn't respect the
couple's privacy,'' the judge said in a phone interview.
Some Web sites began blocking access to the video almost as quickly as users
posted and reposted it.
Calls to YouTube in San Mateo, California, weren't returned.
GM Ad
Carlos Augusto Souza, a spokesman for General Motors Corp.'s Brazil unit,
said it was a coincidence that an advertising campaign featuring Cicarelli
stopped running at the same time the video emerged on the Internet. GM's
contract with Cicarelli ran from June to September, and the carmaker usually
changes ad campaigns every four or five months, he said.
``GM would be very unwise to cancel their contract with her,'' said Boechat,
the gossip columnist. ``I mean, nobody has ever considered her to be a nun.
``As for the boy, as long as the bank doesn't complain, who in their right
mind is going to hold the fact that he has made love to a beautiful woman
against him,'' he said.
Ronaldo, who plays for Spain's Real Madrid club, and Cicarelli broke off
their relationship in May 2005.
Flavio Datz, a trader at AgoraSenior, Brazil's largest stock brokerage, whose
office looks out over some of Rio's most beautiful beaches, said Brazilians love
gossip and scandal but are reluctant to hold any of it against people.
``I don't think either of them have done anything wrong -- having sex on the
beach is common,'' he said. ``At the same time, brother, everybody knows that
you don't have any privacy on the beach.''
To contact the reporters on this story: Jeb Blount in Rio de Janeiro at jblount@bloomberg.net
Adriana Brasileiro in Rio de Janeiro at abrasileiro@bloomberg.net
Last Updated: September 29, 2006 13:05 EDT
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